Alexa Chung for Madewell Collection

Yes, yes, I know. I am well behind with this post. I've been waiting for this Madewell collection for so long and then when it's finally here I do nothing about it. I think it's simply because I can't help but feel a bit disappointed. I don't think it's a bad collection but I don't love it either and find the styling shots of Alexa rather boring. I think it's a missed opportunity. What do you think?

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